Askie
This project is supporting material of applying for the Product Design Intern position at Cameo.
Duration: 2 days
Skills and Tools: Adobe XD, Illustrator, research, user interview
“I get most of the inspiration from when
I identify the things that are closest to the heart.”Rich Luker in Ann Arbor, Mich., around 1964.
Do you recall a moment that there’s a problem, and you can’t talk to anyone close to you about it? Maybe you don’t know if you should change your major from accounting, the well-known “job-guaranteed” major to art, where your heart belongs. Perhaps you need the advice to fix a relationship with someone important to you. The celebrities who are successful in their lives might be the right one to ask! And remember: They are human beings just like us! They happen to find a better way to handle problems. Ask them and get the shortcut! Or, they might also fail in some way. Talk to the experienced ones to get comfort.
Introducing Askie:
A new feature of Cameo that can let the fans get more customized support from their favorite stars.
Askie makes benefits for all parties:
Target User
Ultimately young people who needs guidance about problems they face.
Celebrities have a powerful impact on how young people view themselves and how they see the world. In fact, it's easy to underestimate how much celebrities influence teenage attitudes and behavior. Celebrities can have a positive influence on their fans. In fact, they can serve as role models.
User Needs:
They want to talk to some experienced people for directions. They are reluctant to speak to their parents and peers about the problems they have.
Business Goals:
Provide a platform for asking celebrities questions directly.
User Interview
I interviewed 5 people who are huge fans of some celebrities. Through these interviews, I try to figure out:
Why they become a fan?
What’s special about the celebrities they are chasing for?
How do they like this new feature?
“I was so miserable when I moved back home after graduation, BTS made me so happy. They are so powerful.”
- Alex, a fan of K-pop star BTS since 2018
“Harry Potter is my favorite character since high school. He’s so smart and brave. Harry helps me raise confidence, feel good about myself, and shape me into who I am now.“
- Tracy, a fan of Daniel Radcliffe since 2009
There are certain common characteristics to be found in fans. Common characteristics include internal involvement.
Fans usually have a strong enough interest that some changes in their lifestyles are made to accommodate devotion to the focal object.
Fans have a desire for external involvement - motivated to demonstrate their involvement with their interest through certain behaviors .
Fans often have a "wish to acquire" material objects related to the area of interest.
Some fans have a desire for social interaction with other fans.
Celebrities are their fans’ muse or mentor. Fans usually get inspired to improving their own lives.
And this is what Askie can help with.
(And all of them believe the new feature is an effective solution.)
Design Prototype
How does Askie work?
What’s unique?
The video clips from celebrities are often made through their cellphones. The setting makes suggestions informal.
Celebrities are talking to their fans as friends.
Sketch
NEXT STEP
User testing is needed to check if this feature is practical.
Interview the celebrities who already join the Cameo community. Make sure they would like to share their thoughts with their fans.
Further consideration of privacy issues. Some questions will undoubtedly be sensitive and private. The users need to build trust with the platform that the questions will not be shared with others if they are not willing to.
The platform needs to consider how to filter some inappropriate requests.