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Super Grand Mall

A mobile application that will provide real-time assistance services to visitors of large-scale shopping centers, including directions and promotional information, tailored to their
in-the-moment needs.

INSPIRATION

Currently, navigation systems provided by shopping malls are far from satisfying. Although popular mobile applications can provide directions to the mall, they are virtually useless once you get there and are looking for specific needs within the mall.

To help solve this problem, I would like to create an interactive, frustration-free system to allow visitors to easily navigate their way through any shopping mall.

 

RESEARCH

I choose Super Brand Mall as an sample case study to demonstrate the capabilities of the interactive navigation application. Based on my research and my personal experience, I believe that Super Brand Mall has most of the obstacles and challenges typically faced by large-scale shopping malls.

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DEFINE VISITORS

 
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PROBLEMS

CONFUSING DIRECTORY MAPS

Directory maps inform people where they are and what shops are available, but sometimes they end up causing visitors even more confusion. Without readily accessible help, visitors can become frustrated and may even opt to  simply leave the mall.

FOOD MAP DOES NOT WORK

COMPLEX BUILDING STRUCTURE CAUSES CONFUSION FOR VISITORS

Each floor has a different layout, which makes it difficult for newcomers to navigate their way through the mall.

USER INTERVIEW & INFORMATION

I conducted 11 prospective user interviews with shoppers in Shanghai, China who have visited Super Grand Mall. As expected, all of the shoppers complained about
their experience with Super Grand Mall, and look forward to an improved experience. 

 

UX MAP

DESIGN CONCEPT.

TARGET USER

The product should assist all types of users, including both first-time and regular visitors, in easily navigating through the mall and fulfill their informational needs.

GOAL

 

Provide a more visually interactive way to guide people in the mall.

Assist users in getting to their desired location on-demand (for example, users can get immediate directions to the restroom, cinema, parking lot, and specific stores).

Provide a clearer hierarchy of information, organized in any number of ways (for example, sort restaurants by different types of cuisine, etc.).

FUNCTIONS

Real-time augmented reality (AR) navigation guide
AR system can orient users and direct them to any location in the mall, as well as help users find public utilities nearby.

Sync promotional information
Visitors are able to browse current promotion information, so that they would never miss any sale or promotion.

Classification system of stores and restaurants.
Stores of the same category can be mapped on the application so that users know exactly what to expect on any given floor.

PRODUCT REFERENCE

INFORMATION ARCHITECTURE

USER FLOW

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UI DESIGN

USER SCENARIO